Benefits publications don't have to be bland
A fun theme enlivens benefits publications. Clear, simple organization untangles what can often be confusing. It’s about taking potentially headache-inducing information and making it clearly understandable to all employees, whatever their status and educational level. It’s about breaking down your benefits publications to the most basic level so employees know exactly what their options are and know the benefits of their benefits.
I also do benefits publications campaigns, creating a theme and overall look for the campaign and tailoring the writing to match the theme.
Samples
Open-enrollment materials
2012 City of Houston Medicare Advantage guide
2009 City of Houston Front cover - page 8; pages 9-back cover
2006 City of Houston (I suggested the board-game theme and how to integrate it but did not write it.)
Benefits Program
Benefits Writings
Open-enrollment guide Front cover - page 8; pages 9- back cover
City employment helps create a financially secure future
Answer the call for better health